CEO Forum 2025: ‘Coffee or customers?’
At the CEO Forum 2025 at the Einstein Congress in St. Gallen, leading figures discussed how companies can create real value in turbulent times – rather than merely cutting costs in the short term.
On 12 June 2025, Beerligroup AG hosted the exclusive CEO Forum 2025 at the Einstein Congress in St. Gallen. Under the provocative title ‘Coffee or Customers?’, the evening centred on one key question: how do companies create genuine value – particularly in turbulent times – rather than getting bogged down in short-term cost-cutting?
Four proven leaders shared their perspectives and experiences from their roles on boards of directors and in executive management:
- Zeno Staub – Member of the Board of Directors of the Bühler Group, former CEO of Vontobel
- Philip Mosimann – former Chairman of the Board of Directors at Bucher Industries AG
- Christof Chapuis – Managing Director of Appenzeller Druckerei AG, President of the AR Trade Association
- Claudio Minder – CEO of kybun Joya Retail AG
It became clear from the presentations and the subsequent discussion that anyone wishing to achieve lasting success must place customers and value creation at the centre – cost discipline is a means to an end, not an end in itself. The event was rounded off by a discussion with entrepreneurs from the region.
