Beerligroup Executive Evening: AI transformation is not a technology project, but a change and transformation project

At the Beerligroup Executive Evening, we had the opportunity to discuss, alongside decision-makers from boards of directors and executive management, the question currently on every organisation’s mind: How can we make the leap from AI experiments to genuine, scalable business impact?

Our four speakers have examined this question from different perspectives – and in doing so have clearly demonstrated one thing: ‘AI transformation is not a technology project, but a change and transformation project.’

Stefan Kühn (BDO Switzerland AG) emphasised strongly that Switzerland is under geopolitical pressure – but that its ‘hidden champions’, clusters and AI ecosystems represent a global competitive advantage. AI is not just about efficiency, but a strategic tool for ensuring resilience in a fragmented world.

Dr Peter Sencar (SFS Group) demonstrated how an industrial company with 5,500 employees successfully scales up AI: through realistic expectation management, clear processes, measurable KPIs and a culture that fosters enthusiasm rather than fear.

Ed Mulder (IVF Hartmann AG) made it clear that AI is developing 128 times faster than traditional IT – and that the greatest danger is not misuse, but acting too slowly. His practical examples from CRM, customer service, sales forecasting and email automation showed that AI is already delivering significant efficiency gains.

Sebastiaan van Kemenade (VDL ETG Switzerland) demonstrated how AI-supported document processing (order confirmations and invoices) leads to over 80 per cent in cost savings, a drastic reduction in errors and a noticeable increase in productivity – even in complex, highly regulated supply chain environments.

The key highlights of all the presentations

• Business ownership rather than IT ownership – AI only works when the business takes the lead.
• Process before use cases before tools – technology is the outcome, not the starting point.
• Start small, learn quickly, scale consistently – speed beats perfection.
• Knowledge management – having knowledge does not give you an advantage. Applying it does.
• Empowering staff – training, enthusiasm and involvement are the key drivers.
• Measurability as a key to success – without KPIs there is no progress, and without progress there is no acceptance.
• Commercialisation rather than a playground – AI must create value, not just impress.
• Switzerland must actively capitalise on its strengths to remain relevant in a multipolar world.

Many thanks to all participants for the lively discussions – and to our speakers for their openness and practical insights.

The transformation is underway. The only question is: are you moving fast enough?