Why transformations often fail due to a lack of communication
Transformations rarely fail due to a lack of communication, but rather because of the wrong kind of communication. What constitutes good communication.
Not because there is a lack of communication, but because communication is flawed.
Common errors:
unclear messages
Contradictory statements
poor timing
And then it happens: uncertainty.
And uncertainty leads to:
Resistance
Rumours
Stagnation
Good communication creates:
Clarity
Trust
Orientation
And that is exactly what every transformation needs.
