Team
Dr. Marcos Arias
info@beerligroup.chLinkedIn

Managing partner

Dr. Marcos Arias

Managing Partner, Zurich region

Dr Marcos Arias brings 25 years of international leadership experience from C-level roles as CEO, CSO, CMO and CPO. His areas of expertise include effective leadership, digital transformation and the implementation of complex organisational changes whilst maintaining operational excellence.

He is equally at home in B2B and B2C environments, in SMEs as well as in large corporations. Sectors: medical technology, textiles, automotive supply, plastics processing and high-tech composites. His work is based on respect, appreciation and honesty, combined with social and sustainable practices.

Areas of expertise

Effective leadershipDigital transformationChange managementOperational Excellence
Arrange a conversation
Client experience

Case studies and articles featuring Dr. Marcos Arias

Transformation14 June 2026By Dr. Marcos Arias

‘One-stop shopping’ for corporate restructuring and transformation

How a Swiss industrial SME is embarking on its biggest transformation – and why various external leadership resources from Beerligroup suddenly became a strategic success factor.ReadEvents2 June 2026By Dr. Marcos Arias

Beerligroup Executive Evening: AI transformation is not a technology project, but a change and transformation project

How can we make the leap from AI experiments to real, scalable business impact? Four speakers, one clear insight.ReadTransformation10 May 2026By Dr. Marcos Arias

What distinguishes a successful transformation from a failed one?

It is not the idea, but its implementation that matters. The typical patterns of failed transformations – and what really helps.ReadCommunication10 May 2026By Dr. Marcos Arias

Why transformations often fail due to a lack of communication

Transformations rarely fail due to a lack of communication, but rather because of the wrong kind of communication. What constitutes good communication.ReadLeadership10 May 2026By Dr. Marcos Arias

Crises reveal how good leadership really is

In stable times, much runs automatically. In times of upheaval, leadership determines success or failure.ReadTransformation6 April 2026By Dr. Marcos Arias

Why traditional consultancy often fails to bring about change.

The problem is the distance. Many consultants say: ‘The responsibility remains with the company.’ And that is precisely where the real problem begins.ReadTransformation22 March 2026By Dr. Marcos Arias

Why do most transformations fail?

But rather because nobody takes responsibility. In many companies, the following happens: And then what? Not much happens…ReadLeadership11 March 2026By Dr. Marcos Arias

As a CEO, do you need a sound operational solution – or a set of slides to reassure your board?

As a CEO, you lead a larger SME and face international competition; margins are under pressure and the pace of the market is accelerating. For you, transformation is not just a strategic project – it is …ReadChange management17 January 2026By Dr. Marcos Arias

Successful Change Management: Four Levers for Sustainable Transformation

Change and turnaround management are among the most demanding tasks in corporate management, as they usually take place under considerable time pressure and uncertainty.ReadTurnaround17 January 2026By Dr. Marcos Arias

Clarity in a crisis: back on track for success with facts, structure and experience

Are you facing a genuine crisis, a necessary change, or has your business always been challenging? Are you affected by geopolitical economic crises, as well as changing markets and new …ReadChange management13 January 2026By Dr. Marcos Arias

Change begins with people: trust as the key to transformation

Successful change and transformation projects put people at the centre. Key factors include involving staff at an early stage, open and transparent communication, and leaders who …ReadTurnaround1 November 2025By Dr. Marcos Arias

Tackle the problem early – Why SME CEOs wait too long

Many companies are keeping their heads above water through short-time working. This eases the pain, but does not cure structural flaws. Several thousand jobs were already lost in the first half of the year – and the trend is …ReadLeadership10 November 2024By Dr. Marcos Arias

408,000 bosses and the balancing act on tiptoe

Many executives have not grown into their roles, but have slipped into them. Often, this is because they are technically proficient or are promoted as a form of ‘recognition’ (or, if you prefer, ‘appreciation’). This …ReadLeadership20 October 2024By Dr. Marcos Arias

When the CEO becomes envious of the head of HR

There is a sense of upheaval at a company in Eastern Switzerland, but not in a positive sense: sales figures are stagnating, and in some markets they are even declining. Cost pressures are mounting, and the …ReadTransformation14 February 2026

The 3×3 of corporate transformation

Transformation rarely fails because of a lack of ideas. It fails due to implementation, leadership and excessive workload. This is precisely where Beerligroup AG comes in. We support companies through complex change and transformation phases, …ReadTeam9 October 2025

Beerligroup strengthens its management team

The Board of Directors of Beerligroup AG has appointed Marcos Arias as the new Managing Director and Head of Sales. Arias brings over 25 years’ national and international leadership experience to the role. He has held senior …Read