Practice groups

Industry practicePractice group

Consumer goods

Combining market responsiveness with operational excellence.

Areas of expertise

FMCGSalesMarketingBusiness DevelopmentOperationsSupply ChainInnovationTransformation

Let’s discuss your situation.

In a confidential initial conversation, we identify the experience your project needs.

Consumer goods companies must respond quickly to markets, customers and trends whilst efficiently managing their value creation. Our experts provide support in the areas of strategy, sales, organisation, operations, innovation and transformation.

Typical situations

When this practice group can help

  • The retail sector and end customers are changing their expectations faster than the organisation itself.
  • Raw material and logistics costs are putting pressure on margins, whilst prices are unable to keep pace.
  • The product range is too broad, and innovations tie up resources without making a clear contribution.
  • Sales, marketing and the supply chain are not working together effectively enough.

How we work

  1. 1

    Understanding the market and margins

    We analyse product ranges, sales channels, prices and cost structures, and highlight where profits are being lost.

  2. 2

    Setting priorities

    The product range, investments and resources are concentrated on viable areas and planned in a binding manner.

  3. 3

    Accelerating implementation

    We provide operational support for the measures, integrate sales, marketing and the supply chain, and monitor their impact.

Frequently asked questions

Consumer goods: your questions answered

Do you also support Handelskontakt?

Yes. This practice group’s experience covers sales, key account management and business development in consumer-oriented markets.

Do you also take on interim roles in sales?

Yes. Our Senior Executive Advisors temporarily assume line management responsibilities, for example as a CSO, sales director or interim managing director.