Transformation & ChangePractice group
Market development
Targeting new markets and scaling them sustainably.
Areas of expertise
Let’s discuss your situation.
In a confidential initial conversation, we identify the experience your project needs.
Developing new markets requires clear positioning, a robust business model and consistent implementation. Companies must assess market potential, develop customer bases and distribution channels, establish local structures and secure suitable partners – with the aim of scaling growth and achieving sustainable profitability.
Typical situations
When this practice group can help
- A new market is to be tapped, and the current situation on the ground is considered to be rather precarious.
- The company has secured its first clients, but its sales operations cannot be scaled up.
- The positioning is effective in the home market, but not in the new market environment.
- Partners and local structures are either lacking or are not delivering as expected.
How we work
- 1
Market assessment
Market potential, competition, customer access and regulatory requirements are analysed and consolidated to form a robust basis for decision-making.
- 2
Building access
Positioning, business models, distribution channels and partnerships are developed, and local structures are established.
- 3
Scaling
Market entry is managed operationally until sales, delivery capacity and profitability are sustainable.
Frequently asked questions
Market development: your questions answered
Are you taking charge of the operational aspects of market entry?
Yes. Our Senior Executive Advisors take on line management or project responsibility on site, rather than merely providing a market entry strategy.
How do you put together the team for this practice group?
Based on the initial situation: the target market, sector, business model and leadership role determine what experience is required. Please speak directly to our Managing Partners about this.
For this practice group, we assemble a team to match your situation, objectives and leadership needs. Contact our managing partners directly.
